Privacy Policy

The Berkeley at Short Pump ("The Berkeley at Short Pump," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us through our website, forms, telephone communications, and other services.

This Privacy Policy explains what information we may collect, how we use it, how we protect it, and the choices you may have regarding your information.

1. Information We Collect

We may collect information that you voluntarily provide when you interact with our website or contact us, including:

• Name and contact information.
• Phone number and email address.
• Information submitted through contact, inquiry, tour, or information-request forms.
• Information you provide when communicating with our team.
• Information necessary to respond to your questions or requests.

We may also automatically collect certain technical information when you visit our website, such as browser type, device information, approximate location, IP address, pages visited, and general website usage information.

2. How We Use Your Information

We may use information we collect to:

• Respond to inquiries and requests.
• Schedule tours or appointments.
• Provide information about our senior living services.
• Communicate with you regarding your inquiry.
• Improve our website, services, and customer experience.
• Operate and maintain our website.
• Comply with applicable legal requirements.
• Prevent fraud, abuse, or unauthorized activity.

3. SMS / Text Messaging

If you voluntarily provide your mobile phone number and consent to receive text messages from The Berkeley at Short Pump, you may receive messages related to your inquiry, requested information, appointments, tours, follow-ups, or other communications associated with our services.

Your consent to receive text messages is not a condition of purchasing any goods or services.

Message frequency may vary depending on your interactions with us. Message and data rates may apply.

You can opt out of SMS messages at any time by replying STOP. After you send STOP, you will receive a confirmation message and will no longer receive SMS messages from us unless you subsequently provide consent to receive them again.

For help with text messaging, reply HELP or contact us using the information provided in the Contact Us section below.

4. Cookies and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to operate the website, understand website traffic, and improve our services.

These technologies may collect information such as pages viewed, referring websites, browser information, device information, and general interaction with our website.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect some website functionality.

5. How We Share Information

We may share information with service providers that help us operate our website and business, such as website hosting providers, communication providers, analytics providers, customer relationship management systems, scheduling platforms, or other vendors providing services on our behalf.

These service providers may only use information as necessary to provide services to us or as otherwise permitted by applicable law.

We may also disclose information when required by law, legal process, governmental request, or when reasonably necessary to protect our rights, property, users, or others.

6. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure.

7. Third-Party Websites

Our website may contain links to third-party websites or services. Those websites have their own privacy policies and practices. We are not responsible for the privacy practices or content of third-party websites.

8. Children's Privacy

Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website.

9. Your Privacy Choices

Depending on applicable law, you may have rights concerning your personal information, including the right to request access, correction, deletion, or information regarding how your information is used.

To make a privacy-related request, please contact us using the information below.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. Your continued use of our website after an update constitutes your acknowledgment of the updated policy to the extent permitted by law.

11. Contact Us

The Berkeley at Short Pump
1800 Gaskins Road
Richmond, VA 23238
Phone: (804) 741-8880
Email: inquiries@berkeleysp.com

For more information about our text messaging program, please also see our Terms and Conditions.