Privacy Policy

The Berkeley at Short Pump ("The Berkeley," "we," "us," or "our") operates the website at berkeleysp.com. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have. It applies to this website and to the phone, email, and text message communications that follow from it.

Information We Collect

Information you give us

When you complete a form on this website, call us, or email us, we collect the information you choose to provide. Depending on the form, that may include:

• Your name
• Your email address
• Your mobile or landline phone number
• Your relationship to the prospective resident, and details about the care you are looking for
• Anything else you write in a message, inquiry, or job application
• Your consent selections, including whether you opted in to marketing text messages, informational text messages, both, or neither

Information collected automatically

Like most websites, we collect limited technical information automatically when you visit, including your IP address, browser type and version, device type, referring page, and the pages you view on our site. We use the following third-party tools for this purpose:

• Google Analytics (GA4) — to understand how visitors use the site
• Google Ads conversion tracking — to measure how our advertising performs
• WhatConverts — call and lead tracking, which associates a phone call or form submission with the marketing source that brought you to the site

Our contact and careers pages embed a third-party form service, and our contact page embeds a Google Map. Those providers may set their own cookies.

How We Use Your Information

• To respond to your inquiry, answer questions, and schedule tours or appointments
• To coordinate care conversations and follow up about availability
• To review and respond to employment applications
• To send you text messages, but only of the type(s) you specifically consented to receive
• To send marketing communications where you have opted in
• To measure how our website and advertising perform, and to improve them
• To meet our legal, regulatory, and record-keeping obligations

Text Messaging and Your Mobile Information

We only send text messages to people who have given express written consent by checking an opt-in box on one of our web forms. The marketing and informational consent boxes are separate and independent, neither is pre-checked, and neither is required in order to submit a form or to receive services from us.

We share your mobile number only with the messaging service providers who deliver our texts on our behalf (for example, our SMS platform and its carrier partners), and only so those messages can be sent. They are not permitted to use your number for their own marketing.

You can stop messages at any time by replying STOP, and you can request help by replying HELP. Full details are in our Terms and Conditions. Message frequency may vary, and message and data rates may apply.

When We Share Information

We do not sell your personal information. We share it only in these situations:

• Service providers. Vendors who operate parts of our business on our behalf, such as our website host, form provider, email service, SMS platform, and analytics providers. They may use your information only to perform services for us.
• Our management company. The Berkeley at Short Pump is an Oakview Senior Living property, and information may be shared internally for the purposes described above.
• Legal reasons. When we are required to by law, subpoena, or court order, or where we believe disclosure is necessary to protect the safety of a resident, an employee, or the public.
• Business transfers. In connection with a merger, acquisition, or sale of assets, subject to this policy.

As stated above, mobile phone numbers and SMS consent data are excluded from all sharing except delivery of the messages you requested.

Cookies and Tracking

We use cookies and similar technologies to keep the site working properly, to understand how it is used, and to measure our advertising. Most browsers let you refuse or delete cookies through their settings. Blocking cookies may affect how parts of the site behave. You can opt out of Google Analytics using Google's browser add-on.

How Long We Keep Information

We keep inquiry and application information for as long as it is needed for the purpose it was collected, and afterwards only as long as required for legitimate business or legal reasons. We retain records of SMS consent and opt-out for as long as required by applicable messaging regulations.

Security

We use reasonable administrative and technical safeguards to protect the information we hold. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please do not send sensitive medical or financial details through a web form or text message; call us instead.

Children's Privacy

This website is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

Your Choices

• Reply STOP to any text message to stop receiving texts from us.
• Use the unsubscribe link in any marketing email to stop marketing emails.
• Contact us to ask what information we hold about you, to correct it, or to request that we delete it. We honor these requests where applicable law requires, and we try to honor them regardless.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be posted here before they take effect.

Contact Us

Questions about this Privacy Policy, or about information we hold about you:

The Berkeley at Short Pump
1800 Gaskins Road
Richmond, VA 23238
Phone: (804) 741-8880
Email: inquiries@berkeleysp.com